Shivani Balaji

  ESG & CSR For Clothing, Apparels & Fast Fashion Industry        Case Study: Fast Fashion Company’s Sustainable Textile Recycling Program with Earth5R INTRODUCTION A leading fast fashion company, known for its rapid production cycles, was grappling with a significant waste problem due to the synthetic fibers used in its clothing. Fast fashion items were being discarded quickly, contributing to a growing environmental concern. To address this issue, the company partnered with EarthFiber to create a large-scale recycling and collection program, focused on turning fashion waste into opportunities through a circular economy approach. THE PROBLEM STATEMENT The fast fashion model, while popular for its affordability, had led to an overwhelming accumulation of synthetic fiber waste . Consumers discarded clothing after a short usage period, and the synthetic materials made recycling difficult. The company needed a sustainable solution that not only reduced wast...

  Case Study: Mithi River Plastic Waste Cleanup Project by Earth5R The Mithi River, which winds through the urban sprawl of Mumbai, has long been a vital resource for the city. Once rich in biodiversity and ecological importance, the river has become a symbol of environmental degradation due to years of unchecked pollution. The Mithi river plastic waste, industrial effluents, and municipal garbage have turned the river into a toxic channel, choking aquatic life, increasing flood risks, and threatening the health and livelihoods of nearby communities. To address this crisis, Earth5R, in collaboration with United Nations Technology Innovation Labs (UNTIL), Huhtamäki Oyj, RiverRecycle, and the Mumbai Municipal Corporation, launched the Mithi River Plastic Waste Cleanup Project in October 2020. The project is based on innovation, sustainability, and community engagement and supported by a whopping €0.6 million in funding. A standout feature of the project is the deployment of solar-pow...